About Us

Our customer base is as diverse as our product offering. Quality Western Rugged products can be found in building, hardware, department, automotive supply and outdoor stores as well as tool supply & industrial supply houses. The common bond between all lines is that they are intended for use by “Do-It-Yourselfers” and light industrial users.

Pricing & Service

We understand the critical importance of our retailers having good margins while offering excellent pricing to end consumers, and our pricing is set with this in mind. We also pride ourselves on exceptional service.

Thanks to our purchasing office in China we are able to:

  • Maintain tight quality control.
  • Continually bring innovative products to market.
  • Maintain price competitiveness.
Our goal is simple:
“To become the best source for the retailers we serve”.

You can count on our representative’s to:

  • Call on dealer’s once every 4-6 week’s.
  • Assist dealers with inventory management.
  • Assist dealers with advertising & merchandising.
  • Keep dealer up to date with new arrivals, and promotional products.
  • Handle complaints and returns.